Checkpoint Group specialise in an extensive range of innovative, high-quality fire and safety solutions.

I’ve been the digital marketing partner for Checkpoint since 2021 and have provided them with an extensive SEO campaign to increase their organic performance. Checkpoint had clear objectives they needed to achieve which involved the development of a new eCommerce store (provided by our sister company) and a greater focus on driving more sales than in previous years.


  • Increase brand awareness
  • Increase organic performance
  • Increase eCommerce sales


  • Competitor, keyword and market research to identify new digital audiences
  • A multi-channel approach, including a mixture of on-page and off-page search optimisation
  • To improve organic search rankings and performance for commercial and transactional intent through analysis and optimisation of product pages


  • 91 page one keyword listings, over 1000 in the top 100 positions
  • Reduced bounce rate by 67% through UX/UI optimisations
  • Increased organic website traffic by 268% so far during the campaign

“Amazing results. A great team and have helped so much in building our online presence!”

Gavin Pridham, Checkpoint Products

Designed to attract, built to convert

SEO is more than just ranking keywords and building traffic. To truly improve organic performance, you need to understand user behaviour, search intent and how UX/UI affects user engagement.

I provided strategy and direction to our sister company to redevelop Checkpoint’s eCommerce website to more appropriately reflect their brand whilst improving the metrics that matter, conversions. The end result is a visually appealing website, one that is designed to attract and built to convert.

“The service and work that has been done has been above and beyond expectations”

Hayley Williams, Checkpoint Products